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How to QR Code the Right Way
Tweet Target announced this week that the retail giant will be putting QR codes on toys this holiday season in an effort to battle Amazon and encourage online purchases (while in-store). They plan to...
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Uncovered: Four Tip Breakdown of Bodyform’s Rebuttal Revitalizing Their...
Tweet We know you saw Bodyform’s video response to a “negative” Facebook rant recently, and we know you loved it. How could you not? The sanitary napkin company did just about everything right in its...
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How Advertisers are Using Social Media for Ad Strategies
Tweet Imagine this scene: tick, tick, tick…and the clock strikes 12. The men at Sterling Cooper advertising in New York City huddle around a boardroom table; scotch in hand, cigarette smoke fresh in...
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If Social Media Had A World Series, Giants Would Win That Too
Tweet Die hard fans all over the country lit up with pride Wednesday after San Francisco’s 8-3 win over the Tigers. Yet with all the buzz surrounding the Giants and the World Series, there’s an...
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Virtual Fan Network: The Evolution of the Fan Experience
Tweet Batter up! It’s the bottom of the ninth and the San Francisco Giants are about to win the World Series. Game over! Black and orange floods the field as the game draws to a close, Tigers fans...
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20 Must Have Traits For Working In Social Media
Tweet This blog post is a compilation of two separate articles I wrote for Ragan.com. You can view the original articles here and here, with the original also re-syndicated on PRDaily.com. Social...
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Manti Te’O Hoax – A Hard Lesson in Social Media and Digital Marketing
Tweet Good morning everybody. So today I’m at the gym and I’m so perplexed by the story that I’m watching while I’m on the stair master. I’m trying to understand what happened here. If you haven’t...
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How To Optimize Six Social Media Channels for SEO
Tweet As social media continues to be a big influence on consumers as to whether they decide to purchase with your brand versus a brand not on social media, some of us may be asking, what happened to...
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Top Social Media Updates in Q1 of 2013
Tweet As we say hello to warmer weather for springtime, we say goodbye to the first quarter of 2013. For those of us working in social media, we’ve been on our toes keeping up with all the latest...
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Don’t Forget About Reddit for Promoting Content & Getting Feedback
Tweet This week, one of our team members, Philip Mastroianni shared with the IMI team some insight into Reddit.com, a highly effective social news and entertainment website. Reddit, familiar to many...
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